Press Release

Montréal 2006: A Breakthrough in South America with Mix Brasil

Montréal, 6 October 2004 - "Brazil's leading GLBT web site, Mix Brasil has just become an associate sponsor of the 1st World Outgames Montréal 2006," Mr. Tom Czerniecki, Montréal 2006 Marketing and Communications Director, announced today. "The sponsorship is valued at $250,000 USD. The agreement with Mix Brasil," explained Mr. Czerniecki, "represents not only a huge step forward in penetrating the rapidly growing Brazilian market, but is also a major breakthrough in the realm of internet media exchanges."

MIX BRASIL

Mix Brasil (http://mixbrasil.uol.com.br) is a Portuguese-language Internet portal that offers the GLBT community in Brazil information on and links to a vast range of subjects and sites. It receives 1.4 million visitors per month and will also act as a representative for Montréal 2006 in the region by disseminating information on the 1st World Outgames until 2006.

"We are particularly pleased to support Montréal 2006," said André Fischer, CEO of Mix Brasil, "and to formalise the ties we have forged between our country and Québec, with regard to many activities that touch our respective GLBT communities."

The addition of Mix Brasil to the 1st World Outgames' circle of sponsors brings the number of international media partners to an all-time high, and will allow Montréal 2006 to reach out to the Latin-American continent where the GLBT sport movement is experiencing a period of rapid expansion. In collaboration with Mix Brasil, Montréal 2006 plans to work closely with existing Brazilian sports teams as well as those currently in development, of which over thirty have already been identified. The Brazilian web site will also be the flagship site for promoting the International Conference on GLBT Rights in Latin-America. The Conference will be held two days before the opening of the Outgames in July 2006.

THE SUPPORT OF THE GLBT MEDIA

"With this signed agreement, we have just realised, in the last few weeks, a fundamental breakthrough in our Internet marketing campaign," concluded Mr. Czerniecki. "As of today, the total value of media exchanges is $3.6 million USD - an unprecedented number for a GLBT sport event - and Montréal 2006 is currently working on internet agreements with sites in Europe, Africa and Asia. In addition, with Société Radio-Canada as a sponsor of the Outgames with its vast television network that includes numerous broadcast agreements elsewhere in the world, we can comfortably predict that our event will be a truly international one - as early registrations are already demonstrating."

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