Press Release

4 New Media Partners Confirm Breakthrough on European Market

Montréal, 17 November 2004 – “We have just welcomed four new members to our family of media partners, three of which are from Europe,” Mr. Tom Czerniecki, Director of Marketing and Communications for the 1st World Outgames Montréal 2006 announced today. “This brings the total value of media agreements to 3.6 million dollars. With agreements already signed with GUS Magazine and LeGayParis, the fact that three of the four new media partners are from Europe is yet another confirmation of our breakthrough on the European market.”

The four new media partners are FemmeFatale MADgazine in Spain, OutUK.com in the United Kingdom, PortugalGay.PT in Portugal and GayCalgary.com in Canada.

FEMME FATALE
FemmeFatale MADgazine is a Spanish magazine aimed primarily at lesbian women. Already well-known in Spain, FemmeFatale MADgazine has been publishing for several years now and will also be available online soon. Montréal 2006’s agreement with the magazine is valued at $60,000.

OUTUK.COM
OutUK was formed in 1999 and launched in July 2000 to provide the UK gay community with a lively mix of news, information and entertainment. With a passion to encourage quality writing, their aim is to provide stimulating coverage of the issues that affect gay men in the UK and Europe, together with entertainment and advice from a uniquely gay perspective. They also have a commitment to support major events which further acceptance of gay men in the wider community. OutUK was a major sponsor of the Bingham Cup 2004, the International Gay Rugby championships in 2003, and were sponsors of the London Lesbian & Gay Film Festival at the National Film Theatre in 2002, and the International Gay & Lesbian Soccer World Cup in 2001.

OutUK attracts between 5,000 and 7,000 unique visitors a day and more than 2.5 million page views every month. Montréal 2006’s agreement with OutUK is valued at $120,000.

PORTUGALGAY.PT
PortugalGay.pt is the foremost and most-visited LGBT website in Portugal, receiving 110,000 visitors per month. With three domains (PortugalGay.pt, PortugalGay.com and PortugalPride.org), almost 20,000 pages available in several different languages, and even mobile versions of some pages, PortugalGay is Portugal’s most popular LGBT website. Montréal 2006’s agreement with PortugalGay is valued at $60,000.

GAYCALGARY.COM
A monthly magazine that publishes 10,000 copies per issue, GayCalgary.com also operates a website where the magazine content and much more is available online. GayCalgary.com has also developed a unique way to reach its public: it broadcasts programming on TV sets in the majority of gay bars across Calgary. These programs include free advertising of events for non-profit groups, as well as advertising for the host bar, with lots of eye-candy to get customers' attention! Ads also appear on the GayCalgary.com internet terminals in participating bars. Their website receives 1,000 visitors per day. Montréal 2006’s agreement with GayCalgary.com is valued at $30,000.

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