Results
of a flash survey of sports teams from all over the world
Montréal, 16 January 2004 - Since the unfortunate
outcome of the FGG's Chicago meeting last November,
Rendez-Vous Montréal 2006, has gone back to organising
and delivering the best ever Gay Sport and Cultural
Festival for the benefit of the GLBT World Community.
Our Board, our public and private
sponsors, have decided to fully support the Rendez-Vous
Montréal 2006 Organising Committee and thanks
to the interest of numerous GLBT sports teams
from around the world, the games will take place
in Montréal as scheduled. We no longer are looking
back, are not sour and are rather very optimistic
for the success of the event in 2006. We are simply
moving forward.
An Encouraging Survey
Results of a Flash survey of
sports teams from all over the world
19 December 2003 to 9 January
2004
Methodology
On 19 December 2003, the Montréal
2006 Marketing Communications Department sent
a mass mailing to 845 teams and sporting organizations
worldwide. The organizations that responded represent
13,603 members.
The survey had four questions
on the subject of developing an international
sports association for the GLBT community
Here is a summary of the results:
Question 1
Do you agree with the idea of
establishing a democratic, representative international
sporting association whose mission would be to
develop the gay and lesbian sport movement worldwide
and to offer tangible services to its members?
ANSWERS:
| Group
of respondents |
YES |
NO |
| Total respondents |
84.1% |
15.9% |
| Excluding individuals |
79.6% |
20.4% |
| Local unique sports organizations
only |
83.3% |
16.7% |
| Other organizations |
75.3% |
24.7% |
It is interesting to note that
the vast majority of respondents would like to
see the establishment of a democratically-run
organization dedicated to the development of the
GLBT sporting movement and offering services to
members. This organization would also be responsible
for producing an event every four years and would
provide developmental support to GLBT sports teams.
These points are reflected in
the following questions.
Question 2
Please prioritize possible mandates
for this new organization from the following list:
- Developing GLBT sports through
a major international sporting event;
- Providing membership services
to local, national and continental sporting
organizations;
- Developing sporting organizations
(including clubs and teams) worldwide.
ANSWERS:
|
1st
Choice |
2nd
Choice |
3rd
Choice |
| Total respondents |
53.1% |
8.0% |
38.0% |
| Excluding individuals |
51.3% |
10.0% |
37.5% |
| Local unique sports organizations
only |
40.9% |
4.4% |
52.2% |
| Other organizations |
64.7% |
17.7% |
17.7% |
|
1st
Choice |
2nd
Choice |
3rd
Choice |
| Total respondents |
20.4% |
48.0% |
32.0% |
| Excluding individuals |
20.5% |
47.5% |
32.5% |
| Local unique sports organizations
only |
27.3% |
43.5% |
30.4% |
| Other organizations |
11.8% |
52.9% |
35.3% |
|
1st
Choice |
2nd
Choice |
3rd
Choice |
| Total respondents |
26.5% |
44.0% |
30.0% |
| Excluding individuals |
28.2% |
42.5% |
30.0% |
| Local unique sports organizations
only |
31.8% |
52.2% |
17.4% |
| Other organizations |
23.5% |
29.4% |
47.6% |
Priorities varied according
to the type of organization. 84.0% of respondents
identified this as the priority, versus 52.9%
for other organizations. The results revealed
that local sports organizations clearly place
a higher priority on the development of new organizations.
For other organizations, it is more important
to develop the sporting movement by holding an
event every four years, compared with local sports
organizations (82.4% versus 45.3%). Providing
of services was a second choice for all types
of respondents. It is clear that the three points
raised in the survey are important for all existing
organizations, and target the developmental priorities
of the GLBT sporting movement.
Question 3
A series of eleven possible
types of services an association could provide
to its members were listed and respondents were
asked to rate each one according to its level
of importance. Ratings were given on a scale of
1 to 10, where 1 was "extremely important" and
10 was "not at all important".
ANSWER:
Here is the prioritization of
needs, in order, according to respondents. This
order takes into consideration the data collected
in Question 2:
1 - Organize a major international
GLBT sporting event every four years;
- 51.5% of all respondents
said that this was extremely important to them.
The level of consensus was very high amongst
most organizations. This is clearly the first
priority for most respondents.
2 - Provide expertise and resources
to develop new GLBT sporting team worldwide;
- All groups agree that this
is a priority and we are seeing the beginning
of a consensus on this point.
3 - Promote the various international,
continental and national organizations and their
activities;
- The promotion of different
events is also an important factor for respondents
in general.
4 - Assume coordination between
international, continental and national organizations;
- The coordination of different
organizational levels is also a priority for
most organizations other than local ones. We
can also see here the beginning of a consensus
on this issue.
5 - Manage and coordinate a
calendar of all key GLBT international sporting
events;
- Established organizations
had the strongest reaction to the idea of creating
and coordinating a calendar of events. It is
clear that this should be one of the priorities
of the new association.
6 - Work to promote the GLBT
sport movement in other sectors of society (mainstream
sports, political arena, media, etc.);
- Organizations other than
local unique sports organizations made this
a high priority and a consensus begins to emerge
within this group.
7 - Develop tools (administrative,
communications, marketing and fundraising) to
better serve members;
- The development of communication
tools is a mid-range priority for respondents.
8 - Put in place full time permanent
staff to professionally lead the new international
sport association;
- This was not a very high
priority for some of the smaller groups, while
for the larger groups it was far more important.
9 - Support elite and
professional athletes in their coming out process;
- This was not a high priority
for any group of respondents.
10 - Offer a cultural component
with the international sporting event;
- There is virtually no consensus
on the cultural component. For some, this component
is extremely important, while for others it
was not at all important. It is important to
remember that respondents to the survey were
from sports organizations and that their priority
is sports. The cultural component may therefore
be secondary for many of them.
11 - Develop clinics for coaches
and officials.
- The development of clinics
for coaches and officials is a low priority
for respondents.
Question 4
The final question asked respondents
to rate their interest in becoming a member of
the new organization and, if interested, their
willingness to contribute financially through
membership fees.
| Group
of respondents |
YES |
NO |
YES
to membership fees |
| Total respondents |
78.3% |
21.7% |
89.4% |
| Excluding individuals |
83.3% |
16.7% |
90.0% |
| Local unique sports organizations
only |
85.7% |
14.3% |
87.5% |
| Other organizations |
80.0% |
20.0% |
93.5% |
ANSWERS:
Overall, the vast majority of
organizations (83.3%) was interested in being
members of a new association and were willing
to contribute financially (90%).
A Think Tank
Following the survey and after
a lot of exchanges with the GLBT community around
the world, Montréal 2006 has invited around thirty
persons - academics, GLBT athletes, representatives
of sports teams, people involved in general sports
- to a Think Tank on the future of GLBT sports.
The starting point for this
weekend is to explore the future of the growing
international GLBT sport movement. Our hope is
that participants will share ideas that address
the issues within the GLBT sports movement, and
look for solutions to move forward.
The good news is that GLBT sports
teams and clubs are forming all over the world.
Participation in sport by gay and lesbian people
is growing. The challenge is that, at the moment,
there is no official international governing body
that is proactively nurturing this growth. There
is no organization developing the international
GLBT sports programme, sharing information and
providing direct services to clubs and teams.
Presently, most service driven activities are
the responsibility of a host organization to deliver.
Although many people are attending
the Think Tank in a personal capacity, collectively
as a group they represent an enormous spectrum
of experience in the world of sport. Some have
years of experience in the traditional Olympic
model and many others come from years of involvement
in the gay sports world. While many western countries
continue to make huge strides in human rights
issues for gay people, the world of sport remains
one of the last parts of any society to change.
The world of amateur, university and recreational
sport all still have real issues of homophobia.
Sport truly is the last closet. Even in 2004,
there are only a few openly gay professional athletes
and those who are out mostly came out only after
their careers were over for fear of repercussions.
There is a very real need for
GLBT sport movement. GLBT sport teams and clubs
around the world continue to provide a safe place
for GLBT people to play sport. And over time,
there has been a small integration of sorts between
the traditional and gay worlds of sport. Some
gay teams now play in traditional sport leagues
against heterosexual competitors, and some heterosexual
athletes participate in the gay sport competitions.
But many challenges remain. Major progress still
remains to truly make sport in general safe for
the GLBT community. And both traditional sport
and gay sport share the challenge of enticing
more women to compete. Another objective this
weekend will be to explore the strengths and the
weaknesses form both the traditional Olympic sport
model and the GLBT model. What could a new model
look like? What values and mission would a new
association serve? What would be the best governance
structure to serve the international GLBT sport
movement?
- 30 -
Source:
Tom Czerniecki
Marketing Communications Director
Montréal 2006
(514) 252-5858 ext. 5860
Cell. (514) 668-3439
tomcz@montreal2006.org
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